After 2000 the web industry at that time was filled with companies with pie-in-the-sky concepts, very little backing a lot of money and industry once the.com bubble burst there was a realization that quick and easy money on the Internet was not as quick as easy as people thought! The old adage build it and they will come was the downfall of many companies and a lot of investment companies lost a lot of money because of that philosophy.
The Last 13 Years
What I find fascinating in 13 years of business that M9 Corporation has been in operation in the changing face of the industry shortly after the .com bubble busrt there was this surge from businesses to return to more traditional forms of marketing such as brochures, billboards, business cards of course. With most opinions about websites being that, I'll build a brochure website but I'm not going to invest a lot of money into it. The first three years of business websites that were constructed were constructed with the purpose of being a supporting structure towards a simple tool of their business additional information or simply you did not look professional unless you had a website..
As people became more comfortable with websites, there became a fundamental realization that a website can be used to be a tool for business far beyond simple brochure. Such as managing documents or managing systems or policies etc. The next three or four years of business there was a general growth and people using the website as utility to support systems within their business as well as developing systems that allow them to maximize productivity. In the past three or four years there's been a surge of companies offering do-it-yourself or DYI type website templates that allow the end-user to produce their own website for very small if not minor cost per month basis. Though this has been a challenge for most web companies including ours coping with the the common question, why should I pay you $2000 when I can do this for 200? This level of competition only caters to a specific customer demographic who are well motivated to do there on website and have the technical skills to see it through.
In the past couple years there's also being an increased amount of people capable of offering and producing websites many of which use some of these online resources to build simple websites and charge larger amounts of money, in order to maximize their profitability. How M9 Corporation is different, is that we still construct our websites with our own internal proprietary software as well as provide superior customer service and market evaluation upon meeting and creating a website. We commit ourselves to actually getting our websites to perform the way was intended but we also can construct utilities within that website that can maximize your productivity within your business and your employees.
In conclusion the stroll down memory lane related to the web industry and the different stages of its evolution, brings me to the future and today we're we as a company has survived, flourished and overcome many challenges to the different forms of competition and threats to our business. M9 Corporation is not only a company that innovates and changes with the times we also have the foundation of good solid business sense and model that allow us to continue to support create and build websites at will do exactly what they intend to do for a reasonable price.
M9 Corporation is well placed to continue to not only construct websites of sound principle but we are striving ahead to provide services that give you the customer the ability to drive traffic to your website through online search engines such as Google Search. With sound business practices and commonsense approach to websites and industry give you the customer the greatest advantage over your competition.
First let us define what organic search results are versus cost per click search results.
Organic search results
Organic search results is the natural algorithm that Google uses to evaluate and rank your site based off of relevancy and legitimacy. There are four things that Google looks for in your website this is a generalization and not an exhaustive list.
Here they are:
Using Content, Site Structure, and updating said content monthly, you can SEO your website, or Search Engine Optimize it to maximize it to be as attractive to Google as possible. Unfortunately this can take months to move up your rankings.
Google Paid Search
Google paid search or CPC cost per click is an active keyword campaigns where you pay to advertise on the first page of Google. This process involves picking out keywords, paying anywhere from $0.50 to $10 per click or more for that keyword phrase; if somebody types that keyword phrase into Google you ad will show up. Though it is instantaneous, meaning you get to the first page of Google quickly it is only active as long as you're paying for it. Minimum budgets in order to have an effective campaign will start at $250 and up month.
The fundamental difference between these two is organic is a natural way of optimizing your website be attractive to Google. Organic search results can be more interesting to the end consumer and for the majority is what people look for. Ads are often not considered when people are selecting what they want to click on in Google search.
Google CPC or cost per click paid advertising normally occupies the very top of the Google search or the right-hand side. Unfortunately when people click on this they tend not to know what they're looking for. I state this because of the bounce rate on average we see from both these campaigns.
Bounce rate is the engagement of users on your website which you can find Google analytics. We have found through analyzing statistics and analytics that on average the bounce rate for organic search clicks normally is around 25% where a paid advertisement can be as high as 90% bounce rate.
So if you had a choice between paying to have your website search engine optimized for SEO or paying for an advertisement through Google's paid search it seems obvious that paying for optimization and making your website attractive is a better option due to the better engagement of your customer base.
Not only is the bounce rate lower for organic search results then paid prepaid click result we have also come to notice that people who come in through organic search results have a better engagement and conversion to make contact with companies and provide leads through contact forms or other means of contact. This is significant because it leads us to believe that organic search results are far more valuable form of traffic to your website then paying for a cpc campaign
Organic search results unfortunately take time for Google to rank you in the top 10 or first page of Google and in the meantime paid search like Ad words for Google is an excellent option to get immediate presence on the main page until you can get your organic search results and your website into the first page of Google for the keyword phrases that you prefer.
Which is Better?
It's in our opinion that it is better for you to do a dual campaign and then wean yourself off of CPC or paid advertising once your website organic search results has enough presence to overtake you're paying advertising